Tag: copywriter
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7 things to look for when choosing a copywriter
Copywriter. As a job title, it’s pretty lame, and you’d think we, of all people, would be able to come up with something better. We do a whole lot more than writing. But we seem to be stuck with it for the moment, so if a copywriter is what you need, how do you go…
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3 things a copywriter can do that you can’t.* And 1 thing they won’t.**
What does a copywriter actually do, anyway? I get asked this question a lot. And I mean a lot. But even if you think you know what a copywriter does, the answer isn’t simply: writes stuff. Let’s start with what they won’t do. They can’t help you with the legal process of protecting your intellectual…
Let's Have Words - copywriting and branding 