Category: Uncategorized
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3 things a copywriter can do that you can’t.* And 1 thing they won’t.**
What does a copywriter actually do, anyway? I get asked this question a lot. And I mean a lot. But even if you think you know what a copywriter does, the answer isn’t simply: writes stuff. Let’s start with what they won’t do. They can’t help you with the legal process of protecting your intellectual…
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How often do we make a pig’s ear of listening?
Recently, I’ve been involved in an email exchange which has left me variously perplexed, amused and frustrated. Someone I met whilst networking a few weeks ago sees me as a prospect. Whilst I like to keep an open mind, in this case I’m pretty sure that I am not a prospect, and that it’s highly…
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What’s acceptable at a B2B exhibition – are you poacher or gamekeeper?
Over the last couple of years of building up my brand communications business, I’ve been occasionally helping out on a stand for one of my favourite creative partners. It’s helped them out, got my business out there, and calmed the exhibition nerves to the extent that we’re ready to go it alone at Grow Kent…
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Let's Have Words - copywriting and branding 