Author: lorisclements
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Eight essentials for successful collaborative partnerships
How to ensure your collaborative partnership or virtual agency can deliver for your client.
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“I only want a few words. You won’t charge me much, will you?”
In a famous 1918 anecdote, US President Woodrow Wilson was asked how long he took to prepare speeches. “That depends on the length of the speech,” answered the President. “If it is a ten-minute speech it takes me all of two weeks to prepare it; if it is a half-hour speech it takes me a…
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7 things to look for when choosing a copywriter
Copywriter. As a job title, it’s pretty lame, and you’d think we, of all people, would be able to come up with something better. We do a whole lot more than writing. But we seem to be stuck with it for the moment, so if a copywriter is what you need, how do you go…
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3 things a copywriter can do that you can’t.* And 1 thing they won’t.**
What does a copywriter actually do, anyway? I get asked this question a lot. And I mean a lot. But even if you think you know what a copywriter does, the answer isn’t simply: writes stuff. Let’s start with what they won’t do. They can’t help you with the legal process of protecting your intellectual…
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Word of the Week
Chang } the humming noise of the conversation of a great number of persons, or the singing of a great number of birds. We’re looking forward to a good day of chang at #Maidstone #GrowKent B2B on Wednesday!
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How often do we make a pig’s ear of listening?
Recently, I’ve been involved in an email exchange which has left me variously perplexed, amused and frustrated. Someone I met whilst networking a few weeks ago sees me as a prospect. Whilst I like to keep an open mind, in this case I’m pretty sure that I am not a prospect, and that it’s highly…
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What’s acceptable at a B2B exhibition – are you poacher or gamekeeper?
Over the last couple of years of building up my brand communications business, I’ve been occasionally helping out on a stand for one of my favourite creative partners. It’s helped them out, got my business out there, and calmed the exhibition nerves to the extent that we’re ready to go it alone at Grow Kent…
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Let's Have Words - copywriting and branding 